Do you know what the 30 most important seconds of your direct-mail campaign are when it comes to your postcard text?
Yup, in just half-a-minute, your prospect will decide whether your real estate direct mail is worth reading or not. So how do you increase your chances of passing this attention test?
Which is it going to be? And how can you ensure that he’ll hang on to it?
Below are some of the suggestions that would help you.
Hence your real estate postcard marketing copy should be remarkably different from all the others, your prospects may have read before. And since people have been flooded with too many corporate looking and formal offers, a personal message will be easier and more refreshing to read.
You want your mailing to be the “purple cow” of direct marketing. That may mean you take the idea of personalization to a whole new level. Instead of typing out a long letter, use a black felt pen, write a quick “personalized” note and then get it reproduced at you local office store on card stock. Guaranteed your postcard will stand head and shoulders above all the others out there. Poof! Instant purple cow!
Include a believable offer in your real estate postcard marketing copy. To make your offer believable, your real estate direct mail should contain testimonials from your customers. It would help if the testimonial is from people who are known to your prospects or live within the same area.
Harness your emotions and positive energy to electrify your real estate postcard marketing copy. You should not write your real estate direct marketing materials if you are not enthusiastic about your offer. If your offer doesn’t interest you, or you don’t think it’s good, then it won’t be effective.
You need to apply all the above principles to writing your real estate marketing headline; sub-headings in the body; and P.S. because these are the areas where your prospects will focus on the first 30 seconds of holding your real estate direct mail.
So make your real estate postcard marketing copy unforgettable, believable, and electric.
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