Any real estate investor would want to make his first postcard mailing to be effective. There are simple ways in order to make this possible.
So what are these wonderful words, which all just happen to start with the letter “P”? They are Problem, Promise, Proof, Price. Include mentioning each of these in your next postcard message and watch your response skyrocket.
Joe Vitale, an expert in marketing, emphasizes the four keys that any investor must take notice of in order to come up with an efficient copywriting.
You outline his problem so he knows that you sympathize with his plight. You outline his problem so he knows you understand where he’s coming from. This, of course, assumes that you do know what his problem is. So bring about this simple command to present his problem, the underlying assumption is that you’ve done your homework and studied your typical customer.
Next, your real estate postcard marketing copy must have the Promise Key. This key builds your prospect’s hope that you can effectively solve his problem, whether he is in pre-foreclosure, needs to relocate, or wants to cash in his home for retirement.
Your copy must also contain the Promise key. Make sure that your customer would feel that there is still hope and that you can provide the solution to his problem. Make a promise that you can get rid of his real estate problem and that your expertise and knowledge would save him from his plight.
In this instance, proof comes in the form of showing him others you have helped, providing him with testimonials of former customers who have worked with you successfully. You can even narrate some heartfelt success stories of how people’s lives have been changed dramatically once they used your service.
Your proof key in your copy must have testimonials from previous customers whom you have helped in selling their home at a good price. If you include some of the success stories of people like them, your prospect will be moved to believe that you are the real deal.
Lastly, you should also include the Price key in your real estate direct marketing copy. Usually, the price is the main concern of every prospect. This time, tell your prospect your offer and how much it would cost him if he doesn’t take it.
So go check your copy right now. You will greatly lower your marketing expenses if your real estate postcard marketing copy contains these 4 keys to unlocking the gate that is stopping your prospects from accepting your offer.
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